The iPhone will accept USB-C charging in the European Union to meet a new ruling that mandates a common standard for charging electronic devices, an Apple the executive said Tuesday night.
“Obviously we’re going to have to deliver,” said Greg Joswiak, Apple’s senior vice president of worldwide marketing. At the Wall Street Journal’s Tech Live conference, it was the first statement from a company executive since the verdict was released Monday.
“We don’t have the option, as we do around the world, to comply with local laws, but we think the approach would be better for the environment and better for our customers to have a less prescriptive government,” he said.
EU member states voted on Monday to approve the legislation that would be required smartphones, tablets, digital cameras, portable speakers and other small devices will be able to charge USB-C by 2024. The first law of its kind aims to ease the number of chargers and cables that consumers have to deal with when buying a new device. , and allow users to mix and match devices and chargers, even if produced by different manufacturers.
The law would effectively require Apple ( AAPL ) to move away from the Lightning charger it uses for devices in the EU, and could extend to devices Apple ( AAPL ) sells in other markets if the company decides to streamline its products globally. .
Joswia called the European government “well-intentioned” and said: “I know they want to achieve a good thing.” But he emphasized the value and ubiquity of the Lightning charger, which is designed to charge devices faster.
“It’s been a great connector and over a billion people already have… [they] having cables and having what they need, having the infrastructure in their homes, having speakers and having an ecosystem that works with that,” said Joswia.
“I don’t mind telling governments what they want to achieve,” he said, “but we usually have pretty smart engineers who help us figure out how to achieve it technically.”