“We made the decision in the time of Covid,” said the designer. “We were in Australia making films and wanted to do something different, and Paris made sense as we’re evolving and growing the business.”
The Sydney-based label, known for its floral beachwear, resort and swimwear, previously showcased its collections at New York Fashion Week. But its presence in Europe continues to expand, Zimmermann said, and the brand has already outgrown the Paris office, which opened in 2019 and serves as Zimmermann’s European headquarters.
Zimmermann is opening a new store in Florence in a few days and more stores in Spain later this year.
“We like to open stores where we like. We have quite a few stores in Europe and it’s quite an important market for us,” explained Zimmermann.
Archive photos of the Wonderland City carnival became repeated prints in the collection. Credit: Monica Feud
“I wanted to do this story because I live there.” the designer said about Sydney, where he has lived for 20 years. “I wanted to make a story about then and now.”
While designing the collection, Zimmermann found archive photos of the carnival and mixed them with contemporary beach images to create the prints seen in the looks: swirling in asymmetrical skirt hems, mini dresses and silk kaftans. Prints also informed the season’s color palette of pastels, warm oranges and sunny yellows, as well as metallic gold, hidden rust and ecru.
Flowers have always been part of the Zimmermann aesthetic; this season, looks featured images and typography from early 1900s seed packets, reimagined as prints for silk joggers and matching crop tops, flares and floor-skimming maxi dresses.
Some looks featured bustiers and corsets, with baggy pants and voluminous skirts. Credit: Peter White/Getty
Other standout looks included lace and ruffled skirts and white skirts, as well as bustiers paired with voluminous skirts and low-cut trousers for the girl who floats effortlessly between yacht parties and beach nightclubs.
The luxury beach theme was extended into the show’s soundtrack, which featured the voices of famous Australian women — including Kylie Minogue, Naomi Watts and Rose Byrne — sharing childhood memories of trips to Tamarama Beach.
“We wanted to do something that would connect people,” Zimmermann said of the soundtrack.
Image above: A model walks the runway at Zimmermann’s Spring/Summer 2023 show.