Gap is removing all Yeezy merchandise and shutting down YeezyGap.com


New York
CNN Company

As the corporate backlash against Kanye West mounts, Gap has announced it will pull the rapper’s Yeezy Gap merchandise line from its stores and shut down YeezyGap.com.

“The recent remarks and behavior of our former partner further underscores why we are taking immediate steps to remove the Yeezy Gap product from our stores,” the retailer said Tuesday.

In recent weeks, retailers, social media platforms, celebrities, and fashion and entertainment companies have pulled out of Western business pacts over anti-Semitic remarks on a podcast and on Twitter, among other controversial behavior.

“Anti-Semitism, racism and hatred of any kind are inexcusable and not supported by our values. On behalf of our customers, employees and shareholders, we are partnering with organizations that fight hate and discrimination,” Gap announced.

Gap’s move follows Adidas’ statement on Tuesday that the company had ended its partnership with West, who had legally changed his name to Ye, “effective immediately.”

Gap Inc. (GPS) and Kanye West announced last month that they would end their 10-year partnership with his fashion company Yeezy in 2020.

Yeezy Gap’s first piece was a $200 jacket, which immediately sold out when it went online. A few of the brand’s subsequent launches, including more jackets and hoodies, sold out immediately.

West expanded his sold-out Yeezy Gap line by bringing in powerhouse luxury fashion brand Balenciaga to launch the “Yeezy Gap Engineered By Balenciaga” collection. In July, the collection began to be sold in Gap stores for the first time.

In mid-September, West said it was terminating its partnership with Gap for “non-compliance.” Balenciaga announced last week that they were cutting ties with Ye.

The rapper’s lawyer, Nicholas Gravante, said in September that West was left with “no option to terminate the partnership” after alleging that the retailer breached their partnership by, among other things, not opening Yeezy-branded stores and distributing his clothing as originally planned. .

The same day Gap confirmed it had pulled the plug on the Yeezy collaboration. But it initially said it would continue to sell existing merchandise in the company’s stores and on its website through the first half of 2023, a decision it has now reversed.