Look of the Week: Zendaya is the fashion flower girl at the Loewe pre-release

Written by the author Leah Dolan, CNN

Starring the good, the bad and the ugly, ‘Look of the week’ This is a regular series dedicated to revealing the outfits that have been talked about the most in the last seven days.

If anyone needed more convincing of Zendaya’s fashion influence — beyond her Vogue covers, Valentino campaigns (as the fashion house’s global ambassador) and being the youngest recipient of the CFDA’s Fashion Icon Award — look no further than the actress. Latest Instagram post.

On Saturday, the “Euphoria” star took the phrase “out of the box” to a whole new level when she shared a photo of herself wearing a dramatic floral look from Spanish fashion label Loewe.

The dress, which features a giant white lily flower in enamelled brass on its bodice, won’t make its catwalk debut for almost another two weeks. “ICON Zendaya wearing a sneak preview of Loewe SS2023,” wrote the label’s creative director Jonathan Anderson, who will show the collection in Paris on September 30. Apparently, it’s Zendaya’s dress now: over 4.9 million people have liked it. post just 72 hours.

The show is also a masterclass in fashion PR: with 64 shows packed into the 10-day Paris calendar, brands will be vying for attention. Thanks to an attractive teaser of the little star on the right, Loewe is already there.

Known for her sculptural, surrealist designs in recent years — remember the spring-summer 2022 series of “ready-to-wear” sandals that featured cracked eggs, nail polish bottles and rose stems instead of traditional stiletto heels? — the brand has long been inspired by nature. At this season’s menswear shows, Anderson grew chives and grass on the surface of sneakers, coats, hoodies and tracksuit bottoms in collaboration with Spanish bio-designer Paula Ulargui Escalona. The exacting process involved storing the outfits in a poly tunnel before the event, where they were regularly watered down until the models wore them. Loewe also offers a florist service, selling flower bouquets arranged with a physical store in Madrid called “LOEWE FLORES”.

Fashion’s obsession with flora has endured for centuries, in part because of the powerful symbolism behind different flowers. “After women, flowers are the most divine creations,” said the designer Christian Dior – who was inspired by the gardens of his childhood home in Normandy, France. And while florals remain a perennial trend in color palettes, prints and draperies, a more sculptural approach is often seen in the designs of Moschino, Schiaparelli and Alexander McQueen, as well as the couture collections of Chanel, Yves Saint Laurent, Jean Paul Gaultier. and Dior, among others.

Dutch designers Viktor & Rolf showed an extravagant collection in 2015, inspired by Van Gogh’s “Sunflowers” with embroidery, oversized folded petals and dazzling wicker. In 2018, Moschino creative director Jeremy Scott transformed Kaia Gerber and Gigi Hadid into giant ribbon bouquets, while other models were surrounded by dome-shaped floral arrangements and headpieces – a presentation reminiscent of Florence Pugh’s latest look. 2019 horror movie “Midsommar”.

Anderson is now reinventing the classic reference in his own playful and understated way: it’s more clothing than garden, removing the bouquet to focus on an impossibly grown flower. The result is a dramatic dress you won’t miss. “From a beautiful garden,” Law Roach, the actress’ stylist, wrote on Instagram, “a lily named Zendaya.”