Marijuana in California: Lawsuit filed against cannabis company over potency of products



CNN

Two disgruntled customers are suing a California marijuana company, alleging that their pre-made joints weren’t as strong as they claimed.

The lawsuit was filed Oct. 20 against DreamFields Brands, Inc. for allegedly falsely claiming that their products contain a high THC content, according to the lawsuit. THC or tetrahydrocannabinol is the compound in marijuana that makes users feel high.

The two plaintiffs, Jasper Centeno of Long Beach and Blake Wilson of Fresno, accuse the company of unfair competition, false advertising and negligent representation. Both say they bought “Jeeter” brand joints advertised as high in THC.

The California Department of Cannabis Control requires businesses to label their cannabis products with their THC content, expressed in percent or milligrams. And the THC content on the label must be within 10% of the actual THC content, according to the department’s regulatory code.

“Because cannabis consumers are generally more willing and willing to pay more for high-THC cannabis products, declaring their products to have a very high THC content allows the defendants to charge higher prices for their cannabis products,” the lawsuit states.

But an independent test revealed the joints contained less THC than actually claimed, meaning customers were overpaying for a weaker product, the suit says.

DreamFields is “systematically exaggerating the THC content to mislead consumers into thinking the effects of their prerolls are stronger than they really are,” Centeno and Wilson say in the lawsuit.

Christin Chok, one of the attorneys representing Centeno and Wilson, told CNN that the plaintiffs allege DreamFields Brands is “overcharging consumers.”

Centeno and Wilson filed the lawsuit “to protect California consumers from being overcharged for cannabis,” Cho said in a statement shared with CNN.

Jeeter, the DreamFields subsidiary that produced the joints, denied the “baseless and ridiculous” allegations in a statement shared with CNN.

“The allegations about our THC levels are false,” the statement said. “We pride ourselves on our compliance and commitment to state-mandated testing procedures, including independent third-party testing. The product and our integrity as a company (are) something we truly value, and we take all appropriate and legal precautions before our product hits shelves.

“While these claims are baseless and ridiculous, we take them very seriously and hope the truth comes to light,” the company added.

According to their website, Jeeter’s “strongest joints” contain at least 30% THC. The lawsuit cites tests conducted by the cannabis publication Weed Week, which found that while some of Jeeter’s products were labeled as containing 46% THC, they contained only 23-27% THC.