Mamee, the founder of Monster, the iconic Southeast Asian noodle snack brand, has died, the company confirmed on Tuesday.
Malaysian food manufacturer Mamee-Double Decker Group told CNN Business that Pang Chin Hin had died. on Saturday at the age of 92. It was reported by the local media He was 96 years old, reflecting the traditional Chinese way of calculating age.
“At most [him] Many of our childhoods would have been very different,” CEO Pierre Pang Hee Ta, Pang’s grandson, told CNN Business in a statement. “He is truly a legend, we have our utmost respect, and we appreciate what he has done and will now carry on his legacy.” .
Pang leaves behind a beloved brand that has become a pantry staple for consumers across the region. Mamee is known for its colorful packages of dry and crispy instant noodles, usually sold with a sweet powder flavor. Some have likened the image of a furry blue cartoon character on its packaging to Sesame Street’s Cookie Monster.
Pang, a former used car salesman, founded the company in 1971 when he and a business partner set up an instant noodle factory in the Malaysian coastal state of Malacca.
The company began making traditional instant noodles, with packets of noodles sold under the brand name Lucky.
About three years later, Pang’s son saw workers working as rubber tappers “eating uncooked instant noodles straight from the package,” according to a company biography posted on its website. Then the family decided to expand into a new category: selling noodles as dry snacks.
The Mamee line now has different powder flavors, from BBQ and chicken to black pepper. The company says the name of the snacks popular with children is a play on the word “Mummy”. It is sold in 86 countries.
Today, the company’s product range has expanded to include a variety of snacks and drinks, including Double Decker crackers, Mister Potato chips and Nutrigen yogurt drinks.
In an interview this year, Pang’s grandson said that while Mamee was his best-known brand, Mister Potato chips were the biggest money-maker.
Pierre Pang told Malaysian publication The Edge in March that the launch of these chips was “the most important decision in our history as the brand contributes more than 70% of our revenue and exports to 18 markets”.
He added that his father and grandfather, the late Pang, were open to new ideas and supported his vision to grow the company in new directions.
“I’m lucky they’re so open,” she said. “We are the product of two great, forward-looking generations.”