The Super Bowl is the biggest event of the year for advertisers, who this year spent reported $6.5 million for each 30-second airtime slot. With a typical audience of about 100 million US viewers, the game is an opportunity to win over new customers and polish a brand’s image. This year, the game featured a … Read more
INGLEWOOD, Calif. — The Cincinnati Bengals knew they needed drastic changes if they wanted to be a perennial playoff contender. They rebuilt the roster in free agency and drafted playmakers the past two offseasons to expedite the process. Through smart signings and good draft picks, Cincinnati morphed into the best team in the AFC North. … Read more
INGLEWOOD, Calif. – The story we’ve been told about the Los Angeles Rams is that they “went all-in” to win this particular Super Bowl. That they were willing to mortgage their future for it. That what defines their team-building approach is the fact that they continually trade away first-round picks for win-now helpers, risk be … Read more
9:13 PM ET jeremy willisESPN.com Watching Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams also means we get to watch all the star-studded, sometimes funny, sometimes odd commercials for everything from beer to cars to travel sites. For a 30-second ad during the Super Bowl, some advertisers have paid as much as … Read more
10:00 PM ET Brady HendersonESPN INGLEWOOD, Calif. — Super Bowl LVI was shaping up to be a super-sized disappointment for the Los Angeles Rams. They had lost their lead during a disastrous start to the second half. They had lost one of their best players in Odell Beckham Jr. to a knee injury. They were … Read more
8:35 PM ET Kelly CohenESPN The halftime show at Super Bowl LVI, between the Los Angeles Rams and Cincinnati Bengals, was star-studded — as were the reactions. Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar all took the stage at SoFi Stadium in Inglewood, California. Then came guest stars 50 Cent and … Read more
4:06 PM ET Eric WoodyardESPN DETROIT — A fictitious football franchise is drawing a strong reaction from the Detroit Lions fan base on the eve of Super Bowl LVI, which features the Los Angeles Rams and Cincinnati Bengals. “Detroit Rams” shirts, which show the Rams’ head on a Lions logo, are being sold and displayed … Read more
6:37 AM ET Chris BermanNFL Studio Host, SportsCenter Anchor, Baseball Commentator Close Since October 1979, ESPN’s Chris Berman has become one of America’s most respected, popular and beloved sportscasters of his era. A six-time National Sportscaster of the Year, Berman’s shows have won eight Emmy Awards and 12 CableACEs. Chris Berman is back for his … Read more
7:16 AM ET jeremy willisESPN.com Watching Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams also means we get to watch all the star-studded, sometimes funny, sometimes odd commercials for everything from beer to cars to travel sites. For a 30-second ad during the Super Bowl, some advertisers have paid as much as … Read more
LOS ANGELES – By the time Les Snead took over as general manager in 2012, the Rams had gone more than half a decade without a difference-making wide receiver. It didn’t get much better in Snead’s first five seasons on the job, either. Between 2007 and 2016, no Rams wideout even reached 800 yards. For … Read more