Taylor Swift fans lash out at Ticketmaster as site snarls high demand for tour pre-sale


New York
CNN business

Bad blood is brewing between Taylor Swift fans and Ticketmaster.

Advance sales for a handful of dates on the singer’s new tour began Tuesday. But furious fans have reported that the ticket office’s website crashed or froze at the time of purchase. Customers took to Twitter to complain about Ticketmaster not loading tickets or allowing them to access tickets despite having a presale code for verified fans.

“I got a code and signed in with the correct account but it says I’m not verified?! What do I do?”, one fan he wrote on Twitter. Others echoed that complaint, with some calling Ticketmaster “FIX THIS.”

However, Ticketmaster told CNN Business that “the site is not down” and that “people are actively buying tickets.”

Ticketmaster issued a follow-up statement on Twitter Tuesday evening, writing that there has been “historically unprecedented demand with millions showing up” to purchase tickets for Swift’s tour. He told customers waiting in a virtual line that he’s moving and to “hang on tight.”

In response to the request, Ticketmaster has changed the presale start times for Swift’s other concert dates. “Thank you for your patience as we continue to process this large order,” the company said.

“Fans who have received a code for the TaylorSwiftTix Presale should log in and enter the queue via the link received via text, rather than through the Ticketmaster home page,” the company said. “This will ensure a seamless shopping experience.”

The US leg of “The Eras Tour” kicks off on March 18th at State Farm Stadium in Glendale, Arizona and ends on August 5th at SoFi Stadium in Los Angeles.

Swift recently became the first artist to hold all of the top ten spots on the Billboard Hot 100 at the same time, following the release of her latest album, “Midnights.”