“It was like an empty garage that’s now fully in use,” said Wedbush Securities analyst Dan Ives. “It will clearly increase the time spent on the phone … We see it as a genius strategic move.”
While interactive lock screens are typically limited — allowing you to write notifications, the time, reminders, calendar appointments, and notes — Apple is adding more customization and flexibility to the lock screen. It will also show, for example, the progress of your takeout delivery and an Uber arriving at your home — Previously information was only found within applications. (For those who find it too complicated, they can mute all widgets.)
The new lock screen also provides a way to display photos, select custom fonts and colors, and better position notifications at the bottom of the screen.
“Apple isn’t always first and seems increasingly behind the curve, but when they bring something to market, it tends to execute very well,” said Michael Inouye, principal analyst at ABI Research.
Inouye, however, believes that an always-on display could reduce the amount of time spent on the device, allowing users to get more done. having to search through applications and take advantage of multitasking. “When it’s just a quick notification on the lock screen and it’s not interactive, that avoids those unplanned distractions from our initial task,” he said.
Whether the lock screen saves time or attracts a user In a deeper sense of time, it will probably depend on the individual. Apple told CNN that what a user interacts with on the lock screen will not affect their Screen Time, the iPhone’s built-in tracker that tracks user engagement throughout the week.
But like the lock screen, Apple is trying to make the most of the little areas that have been left untouched for years.
“It’s all the things that companies are doing to show improvements when it’s getting harder and harder to do that on the hardware side,” Inouye said. “While the hardware is certainly making advances, from the point of view of most consumers the differences will not be noticeable in day-to-day use. But these changes are noticeable.”