The first vaccine ads for the updated Covid-19 booster are aimed at adults over 50

A new video ad for the educational campaign released on Thursday titled “At Risk” features on-screen text that reads “9 out of 10 Covid deaths were in people over 50” and “vaccines reduce the risk of death”. as music plays in the background. “So get your updated Covid vaccine. Now.”

The English version of the ad will begin airing on Thursday and the Spanish version will begin airing on Monday, according to HHS. The latest ads, first reported on CNN, will also air live on radio and online, with a print campaign expected on Monday.

“These ads highlight the importance of getting up-to-date vaccines, especially for older Americans — by directing them to,” HHS Assistant Secretary for Public Affairs Sarah Lovenheim told CNN in an email. “The HHS COVID-19 Vaccine Public Education Campaign continues to work tirelessly to ensure Americans have the information and access they need to protect themselves from COVID-19.”

Between April and June 2022, people over the age of 50 accounted for the majority of Covid-19 hospitalizations (86%) and hospital deaths (96%), according to a study published by the CDC on Thursday. But additional data from the CDC shows that even for those over 50 who received the original two boosters, the risk of hospitalization in July 2022 was less than a quarter of what it was for the unvaccinated.

Since authorizing the original version of the Covid-19 vaccines, HHS has expanded public service announcements and paid advertising to encourage people to get immunized. The first batch of HHS’s Covid-19 vaccine ads debuted last year in April. To date, the campaign has developed and delivered more than 5,000 ads in 14 different languages, and the campaign has partnered with more than 1,000 organizations.

Previous Covid-19 vaccine commercials showed heartwarming scenes of friends hugging and socializing after receiving the vaccine, with upbeat music playing in the background or emotional testimonies from unvaccinated Covid-19 survivors who were hospitalized. The most recent PSA, released in June, encouraged parents to get their children 6 months and older vaccinated against Covid-19.

The Biden administration is pushing for the acceptance that Covid-19 vaccines may become a more common part of our lives, as the nation may need to administer an updated booster every year as the coronavirus continues to circulate for the foreseeable future.

The annual Covid-19 vaccine would be similar to the annual seasonal flu vaccine.

“For the vast majority of Americans, one shot a year will provide a very high level of protection against serious illness, and that’s what we need to focus on,” Dr. Ashish Jha, the White House’s coronavirus response coordinator, recently told CNN. week. “Maybe for some high-risk people — the elderly, the immunocompromised — they need protection more than once a year, but for most Americans it’s there, and I think it’s a very good place to be.”

How to get your updated Covid-19 booster

Updated boosters of the Covid-19 vaccine and seasonal flu shots are available at most pharmacies, doctor’s offices and health clinics.

The government website allows people to find where vaccines are administered, and appointments can be booked by phone or online.

The updated Pfizer/BioNTech booster is approved for ages 12 and up, and the updated Moderna booster is for ages 18 and up.

A single dose of the updated Covid-19 booster is recommended at least two months after the initial two-dose vaccine series or your last booster.

“The COVID-19 vaccines have gotten us through the worst of the pandemic: saving millions of lives, keeping dozens of people out of the hospital, and providing peace of mind to the country,” HHS Secretary Xavier Becerra said last week.

“As fall approaches and people spend more time indoors, I encourage them to get this free updated COVID-19 vaccine to protect themselves and their loved ones, just as they would their annual flu shot,” he said. “Now we have another chance to fight this pandemic and we will continue to work every day to ensure that they are protected from COVID-19.”

CNN’s Deidre McPhillips contributed to this report.