Twitter is ready to roll out a new paid subscription service that includes the blue brand


Twitter on Saturday released an updated version of its iOS app that promises to allow users to pay a monthly subscription to receive a blue tick on their profiles, which the company’s new owner Elon Musk has proposed as a way to fight spam. the platform

The app’s latest update was revealed on Apple’s App Store, noting that users will have to pay $7.99 per month for the company’s Twitter Blue subscription to receive the control mark on the platform, “just like the celebrities, companies and politicians you already follow.” The mark has long been used in government to confirm the authenticity of officials, celebrities and journalists.

Testing of the service by CNN on Saturday evening, however, suggested the rollout was not yet complete. A new Twitter account created by CNN that signed up for the paid feature did not display a check mark on its public profile. Twitter also appears to still be charging $4.99, an outdated price.

Esther Crawford, Twitter’s director of product management, confirmed the service wasn’t live yet, writing in a tweet: “The new Blue isn’t live yet – our launch sprint continues, but some people will see us making updates. We’re testing and pushing changes for the time being.” in reality”.

The feature, Twitter’s App Store page said, is available to iOS users in the United States, Canada, Australia, New Zealand and the United Kingdom. The feature was not mentioned on Twitter’s Google Play Store page for Android devices as of Saturday afternoon.

Musk has argued that allowing all users to pay on Twitter will raise the costs of producing spam and misinformation. Some moderation experts and civil rights leaders on the platform have been cautious, suggesting that nefarious actors impersonating government officials or well-resourced, state-sponsored disinformation actors continue to play on the platform.

The new verification feature could have a number of unintended consequences, Color Change director Rashad Robinson told reporters on a call Friday, warning of “unprecedented effects on election chaos.”

“Every troll on the right can pay $8 … get a blue checkmark and then change their name to CNN or Georgia Secretary of State,” he said.