Worcester Warriors: Former boss Steve Diamond takes charge of bid to buy Sixways


Steve Diamond took charge of first-team affairs in January, having arrived at Sixways in November 2021.

Former Worcester Warriors director of rugby Steve Diamond heads one of the two major consortia seeking to take over Sixways.

Diamond, 54, who has the financial backing of two as yet unnamed investors, will have former Leicester chief executive Simon Cohen as part of his consortium.

“My aim is a sustainable business capable of competing in the Premiership within three to four years,” he said.

“Sixways Village is what we’ll call a business if we succeed.”

Diamond added: “Simon has been very helpful with his experience building a hotel when he was in Leicester.

“But for those who think it’s a property deal, that’s very secondary to what we plan to evolve over the next two or five years.”

Worcester entered the administration on October 5, after that, they were suspended for the whole season and relegated to the Championship.

“You have to have a certain amount of charisma with you to convince new players to come to the Championship,” he said. “The Warriors have already lost 20 players since they went into administration.

“For me it’s a wild ride to the Championship, where I’ve never trained and never played.

“And I’ve had a couple of job offers. Do I want to take one of them? I might if we don’t get it.”

Speaking at an online press conference on Thursday, Diamond added that he had already presented details of the Worcester club’s survival package to Premiership chief executive Simon Massie-Taylor and Rugby Football Union member Bill Sweeney.

“I think there’s more than one horse in the race. But I’ve got my investors and my senior management team and a high-performing department, and the hiring has to come now,” he said.

“The names of the investors will be put on the back burner before the RFU conducts the test to make their own fit and proper people.”

One is reported to be local Hartlebury-based businessman Adam Hewitt, already a major club supporter of both the Warriors and neighbors Kidderminster Harriers. Other Diamond stated, “He’s a real estate developer who specializes in waste management that I’ve known for 25 years.”

“The first concern is to sort out the creditors,” he said. “Administrators have a legal duty to put in as much money as they can for creditors.

“DCMS [Department for Digital, Culture, Media & Sport] he did a great job helping rugby clubs survive the Covid pandemic, but DCMS and other creditors wouldn’t want to see Worcester in the same boat in 12 to 18 months’ time.”

It is still understood that this is the other consortium that is interested Led by former Warriors general manager Jim O’Toole, it was first revealed in August.

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